Diploma in Managing Customer Relationships (optional Co-Op)
Introduction
The Diploma in Managing Customer Relationships equips students with a comprehensive set of theories, skills, and practices on the most effective ways to manage customer relationships in a business environment. This program includes sales techniques, managing customer expectations, and understanding customers in a North American business setting. Students will gain knowledge through individual and group based instructional models. The Co-Op student will then go on to apply these lessons to their job placement while gaining work experience.
- Marketing Essentials
- Applied Leadership in the Workplace
- Practical Sales Techniques
- Practical Business Calculations
- Principles of Managing Customer Relationships
- Introduction to Canadian Business Management
Objectives
Upon the completion of this diploma, the successful student will:
- have a good understanding of business terms, theories and organizational structure for Canadian business.
- be able to use basic mathematics for everyday business calculations.
- prepare and execute various customer service strategies.
- demonstrate effective communication skills in business writing and business presentations.
- recall, generalize and demonstrate leadership skills as they relate to staff management and customer management.
- have a good understanding of, and be able to apply marketing strategies to business.
- successfully apply these skills to a real working environment.
Co-op Work Experience (optional)
The paid Co-Op Work Experience portion is an important part of the practical side of this program. This is where the student applies the theoretical lessons learned in the academic class to the real world. It is designed to give the student experience in a Canadian work setting that supports the learning objectives of their class.
Over the course of the academic program, Co-Op students will take a four-week Job Search course. This course will run in the afternoon and prepare them for the Co-Op section. It will help students with researching employment opportunities, understanding their own strengths and weaknesses and building a professional image.
Throughout the academic and Co-Op portions of this program you will receive the support from our Co-Op Coordinator who will work with you to help find a suitable work opportunity and assist you to successfully complete the Co-Op portion of the program. At the end of the work experience, the student is required to come back to VGC and complete their two-week Capstone portion of this program before graduating.
- Program Information
Monday to Thursday – 8:45am to 1:50pm
Friday – 8:45am to 11:40amClass start and end times may vary as schedules will be modified to accommodate Canadian holidays.
PTIRU Approved Program
This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Advanced Education and Skills Training.Please note: This program is not eligible for a Post-Graduation Work Permit (PGWP)
Starting in 2026, the Diploma in Managing Customer Relationships (6 months) will be renamed to Executive Certificate in
Managing Customer Relationships (6 months). - Post Program Career Occupations
Students graduating from this program can work in a variety of fields. Possible occupations include:
- Lead sales service support
- Head of Customer support in service industry
- Sales person
- Customer service leader or supervisor
- Duration
Diploma Only:
- 520 hours of instruction, 26 weeks in duration.
Diploma with Co-op:
- 50 weeks (24 weeks of academic study + 24 weeks of Co-Op + two weeks of Capstone post-Co-Op review and project work.)
- 540 hours of instruction + 540 hours of Co-Op.
*Please consider reading weeks when planning the duration of your studies.
- Admission Requirements
International Students:
- Complete high school or be a mature student of 18 years and older.
Domestic Students:
- Complete high school
All students (International and Domestic) must meet the following language requirements:
- A minimum of 3 years completed between grades 8-12, including English 11 with a grade of ‘C’ or higher from a country where English is one of the principal languages, OR
- Completion of 2 years of full-time post-secondary education at an accredited institution (not including language development courses) where English is the language of instruction in a country where English is one of the principal languages, OR
- Successful completion VGC’s Intermediate University Preparation Program OR
- Reach an IELTS 5.5 (academic) or TOEFL iBT 46 or Duolingo DET 95 or one of the Standardized English language test/assessments as listed here.
- Start Dates
- 2025:
January 27 • February 24 • March 31 • April 28 • May 26 • June 30 • July 28 • August 25 • September 29 • October 27 • November 24 • December 29 - 2025 Reading Week:
- March 24 – March 28
- June 23 – June 27
- September 22 – September 26
- December 22 – December 26
- 2026:
January 26 • February 23 • March 30 • April 27 • May 25 • June 29 • July 27 • August 24 • September 28 • October 26 • November 23 - 2026 Reading Week:
- March 23 – March 27
- June 22 – June 26
- September 21 – September 25
- December 28 – January 1, 2027
- 2025:
- Fees
Diploma in Managing Customer Relationships:
- Domestic Students
Tuition: $9,700
Application Fee: $200
Administration Fee: $75
Text Books: $450
Course Materials: $240 - Other (if applicable): $1,196
- International Students
Tuition: $9,700
Application Fee: $200
Administration Fee: $75
Text Books: $450
Course Materials: $240 - Other (if applicable): $1,196
Diploma in Managing Customer Relationships with Co-Op:
- Domestic Students
Tuition: $11,200
Application Fee: $200
Administration Fee: $75
Text Books: $450
Course Materials: $280 - Other (if applicable): $1,700
- International Students
Tuition: $11,200
Application Fee: $200
Administration Fee: $75
Text Books: $450
Course Materials: $280 - Other (if applicable): $1,700
Please visit our Fees page or contact marketing@vgc.ca to learn about our special price promotions.
- Domestic Students