Entrepreneurship: How to Create a Successful Business

Introduction

This program combines lectures, case studies, and a final group project for assessment. By the end of this seminar course, students will gain a solid and structured understanding of entrepreneurship and how to start a successful business. Through case studies and lectures, students will gain an understanding of the importance of industry analysis, writing a business plan and financing a new venture. By the end of the course, participants will develop and present a new business and show full understanding of the process of taking a business idea to realization.

Course Overview

This seminar will teach you the basics of how to succeed in creating your own business. The course is broken up into the following sections:

• Identifying Opportunities and Generating Ideas.
• Feasibility Analysis.
• Competitor Analysis.
• Examining Various Business Models.
• Financing or Funding.
• Components of a Business Plan.
• Writing a Business Plan.
• Designing a Business Model.
• Presenting and Critiquing a Business Plan.