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Marketing Through Social Media

Semininar Availability: At this time, VGC International College is offering the business seminar programs exclusively for group bookings. Programs can be arranged at any point throughout the year to best suit group needs and schedules. For further details or to request a customized group quote, please contact our team directly.

Introduction

This program combines lectures, case studies, and a final group project for assessment. By the end of this seminar course, participants will gain a solid and structured understanding of social media platforms, identifying and targeting a particular audience, and how they fit with a broader marketing strategy. Through case studies and lectures, students will gain an understanding of the importance of social media and how it fits with marketing a product or service. They will demonstrate their knowledge by developing and presenting a social media strategy for a given product or service.

Course Overview

This seminar will teach you the basics of how to succeed in creating your own social media strategy. The course is broken up into the following sections:

  • Understanding the Risks, Threats, and Opportunities in Social Media
  • Social Media Psychology: Understanding the User
  • Social Media Platforms and Their Use in Business
  • Developing and Applying a Social Media Marketing Strategy
  • Presenting and Critiquing a Social Media Strategy
  • Program Information

    Monday to Thursday – 8:45am to 1:50pm
    Friday – 8:45am to 11:45am

    Class start and end times may vary as schedules will be modified to accommodate Canadian holidays.

    This program does not require approval by Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Advanced Education and Skills Training. As such, PTIRU did not review this program.

  • Duration

    2 weeks in duration for each program.

    37 hours of instruction for each program.

  • Admission Requirements

    International Students:

    • Complete high school or be a mature student of 18 years and older.
    • Reach an IELTS 5.5 (academic) or TOEFL 70 or equivalent or achieve a VGC Level 6 Upper Intermediate or pass the VGC placement test.
    • Pass an admissions interview.

    Domestic Students:

    • Complete high school.
    • Pass an admissions interview.
  • Start Dates

    At this time, VGC International College is offering this program exclusively for group bookings. Programs can be arranged at any point throughout the year to best suit group needs and schedules. For further details please contact our team directly.

  • Fees

    Please visit our Fees page or contact marketing@vgc.ca to learn about our special price promotions.

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