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  • About
    • A Word from the Director
    • About Vancouver
    • Why Students Choose VGC
    • Awards
    • Ethics Guide and Statement of Purpose
    • Accreditations and Affiliations
    • Corporate Social Responsibility
    • VGC Blog
  • School of English Language
    • English Programs and Schedule
    • English Equivalency
    • Global English
    • IELTS Preparation
    • University Preparation
    • Cambridge Preparation (CAE)
    • Elective Choices
  • School of International Business
    • Business Programs and Schedule
    • Diploma in Managing Customer Relationships
    • Diploma in Managing Customer Relationships with Co-Op
    • Diploma in Business Communications
    • Diploma in Business Communications with Co-Op
    • Diploma in Applied Communications
    • Diploma in Applied Communications with Co-Op
    • Four Week Business Certificate Programs
    • Business Seminars
      • Entrepreneurship: How to Create a Successful Business
      • Marketing Through Social Media
      • Leadership
  • Afternoon Classes
    • About Our Afternoon Plus Classes
    • Speaking and Error Correction Plus
    • Beginner Plus
    • Pronunciation Plus
    • Academic Preparation Plus
    • Grammar Plus
    • TOEFL Plus
    • Business English Certificate Program
    • Job Search
  • Summer Camp
    • Junior Program
    • Teen Program
    • Adult Program
  • Services
    • VGC Activities
    • Extra Student Services
    • VGC Homestay
    • VGC Student Residences
    • Become a Homestay Family
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    • List of University Pathways
    • How University Pathways Works
  • IELTS & Cambridge Testing
    • IELTS Testing
    • Cambridge Assessment Admissions Testing
  • TESL
  • Apply
    • Apply to VGC
    • Online Placement Test
    • Make a Payment
    • Start Dates
    • Price List
    • Policies
  • Contact
  • Vgc Lessons
  • My VGC Account
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Marketing Through Social Media How can social networks help sell my business? Why is social media so important in marketing? How do I become better at marketing through social media? If you have ever had questions about strategy in this ever-changing world of social media, this two week course is a great place to start. Marketing Through Social Media How can social networks help sell my business? Why is social media so important in marketing? How do I become better at marketing through social media? If you have ever had questions about strategy in this ever-changing world of social media, this two week course is a great place to start.

Marketing Through Social Media

INTRODUCTION

This program combines lectures, case studies, and a final group project for assessment. By the end of this seminar course, participants will gain a solid and structured understanding of social media platforms, identifying and targeting a particular audience, and how they fit with a broader marketing strategy. Through case studies and lectures, students will gain an understanding of the importance of social media and how it fits with marketing a product or service. They will demonstrate their knowledge by developing and presenting a social media strategy for a given product or service.

COURSE OVERVIEW

This seminar will teach you the basics of how to succeed in creating your own social media strategy. The course is broken up into the following sections:


  • Understanding the Risks, Threats, and Opportunities in Social Media
  • Social Media Psychology: Understanding the User
  • Social Media Platforms and Their Use in Business
  • Developing and Applying a Social Media Marketing Strategy
  • Presenting and Critiquing a Social Media Strategy
Program Information

Monday to Thursday – 8:45am to 1:50pm
Friday – 8:45am to 11:45am

– Class start and end times may vary as schedules will be modified to accommodate Canadian holidays.

Duration

2 weeks in duration for each program.

37 hours of instruction for each program.

Admission Requirements
International Students:

  • Complete high school or be a mature student of 18 years and older.
  • Reach an IELTS 5.5 (academic) or TOEFL 70 or equivalent or achieve a VGC Level 6 Upper Intermediate or pass the VGC placement test.
  • Pass an admissions interview


Domestic Students:

  • Complete high school.
  • Pass an admissions interview.
Start Dates
2023 July 31 –  August 11

2024 July 29 –  August 9

* These programs are offered as a special request for groups throughout the year.

Fees
  • Registration fee: $150 – Unless already registered as a VGC Student.
  • Tuition Fee: $900
  • Material Fee: $30
  • Administrative Fee: $20
  • Assessment Fee: $30
Apply to Marketing Through Social MediaDownload Program Outline
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Contact Info

  • +1.604.688.9057
  • info@vgc.ca

Hastings Campus:
411 West Hastings Street | Vancouver, BC, V6B 1L4 | Canada

Granville Campus:
535 Granville Street | Vancouver BC, V6C 1X6 | Canada

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530 Hornby Street | Vancouver BC, V6C 2E7 | Canada

 

            

     

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