Marketing Through Social Media
This program combines lectures, case studies, and a final group project for assessment. By the end of this seminar course, participants will gain a solid and structured understanding of social media platforms, identifying and targeting a particular audience, and how they fit with a broader marketing strategy. Through case studies and lectures, students will gain an understanding of the importance of social media and how it fits with marketing a product or service. They will demonstrate their knowledge by developing and presenting a social media strategy for a given product or service.
COURSE OVERVIEW
This seminar will teach you the basics of how to succeed in creating your own social media strategy. The course is broken up into the following sections:
- Understanding the Risks, Threats, and Opportunities in Social Media
- Social Media Psychology: Understanding the User
- Social Media Platforms and Their Use in Business
- Developing and Applying a Social Media Marketing Strategy
- Presenting and Critiquing a Social Media Strategy
Program Information
Monday to Thursday – 8:45am to 1:50pm
Friday – 8:45am to 11:45am
– Class start and end times may vary as schedules will be modified to accommodate Canadian holidays.
Duration
2 weeks in duration for each program.
37 hours of instruction for each program.
Admission Requirements
International Students:
- Complete high school or be a mature student of 18 years and older.
- Reach an IELTS 5.5 (academic) or TOEFL 70 or equivalent or achieve a VGC Level 6 Upper Intermediate or pass the VGC placement test.
- Pass an admissions interview
Domestic Students:
- Complete high school.
- Pass an admissions interview.
Start Dates
2023 July 31 – August 11
2024 July 29 – August 9
* These programs are offered as a special request for groups throughout the year.
Fees
- Registration fee: $175 – Unless already registered as a VGC Student.
- Tuition Fee: $900
- Material Fee: $40
- Administrative Fee: $40
- Assessment Fee: $20
Apply to Marketing Through Social MediaDownload Program Outline