Marketing Through Social Media

Marketing Through Social Media

INTRODUCTION

This program combines lectures, case studies, and a final group project for assessment. By the end of this seminar course, participants will gain a solid and structured understanding of social media platforms, identifying and targeting a particular audience, and how they fit with a broader marketing strategy. Through case studies and lectures, students will gain an understanding of the importance of social media and how it fits with marketing a product or service. They will demonstrate their knowledge by developing and presenting a social media strategy for a given product or service.

COURSE OVERVIEW

This seminar will teach you the basics of how to succeed in creating your own social media strategy. The course is broken up into the following sections:

Understanding the Risks, Threats, and Opportunities in Social Media
Social Media Psychology: Understanding the User
Social Media Platforms and Their Use in Business
Developing and Applying a Social Media Marketing Strategy
Presenting and Critiquing a Social Media Strategy

Program Information

Monday to Thursday – 8:45am to 1:50pm
Friday – 8:45am to 11:45am

– Class start and end times may vary as schedules will be modified to accommodate Canadian holidays.

Duration

2 weeks in duration for each program.

37 hours of instruction for each program.

Admission Requirements

Domestic Students:

Completion of Grade 10 or equivalent or mature student status 18 years or older.

International Students:

Completion of high school or equivalent or mature student status 18 years or older.
English language proficiency established by one of the following: TOEFL (IBT) 64, IELTS 5, pass VGC admission test with minimum score of 70%, achieve VGC’s level 5 ESL program, and/or complete VGC’s admission interview.

Start Dates

2019 – August 6 to August 16

2020 – August 4 to August 14

* These programs are offered as a special request for groups throughout the year.

Fees

Registration fee: $150 – Unless already registered as a VGC Student.
Tuition Fee: $900
Material Fee: $100
Administrative Fee: $20
Assessment Fee: $30

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