Business English Certificate Program

Introduction

Whether you are currently working in business, want to be in business or plan to use English for business in the future, this program is for you. You will gain a solid foundation of Business English for a range of workplace situations.

• International Business and Global Marketing in English
• Business Communication in English
• Intercultural Interactions in English
• Human Resource Management in English

Module 1: International Business
This module provides an introduction to essential business concepts, including marketing and advertising, customer satisfaction, finance, and product development. Students will learn about effective advertising strategies, international marketing, customer service, and how to measure customer loyalty with the Net Promoter Score (NPS). Additionally, the course covers business banking, investing, risk assessment, and the role of innovation, outsourcing, and globalization in today’s market. Through practical exercises and presentations, this course equips students with the foundational skills needed for a successful career in international business.

Module 2: Business Communication
This module focuses on essential skills for effective business communication. It begins with general professional communication, covering topics such as communication styles, appropriate conversation
topics, conflict resolution, and giving constructive feedback. The next section addresses job acquisition, including crafting cover letters, resumes, and preparing for job interviews. Following that, students will
learn about business writing, focusing on professional emails, various email types, trend descriptions, and creating mission statements. Finally, the module concludes with meetings and negotiations, emphasizing effective meeting strategies, negotiation techniques, decision-making, and delivering impactful presentations, including elevator pitches.

Module 3: Intercultural Interactions
This module explores the essential skills and knowledge needed for effective communication in a multicultural business environment. Over four weeks, participants will examine key aspects of intercultural
interactions, including cultural communication styles, socializing in diverse workplaces, and the role of English as an international language. The program also covers promoting cross-cultural understanding through non-verbal cues, cultural frameworks, and addressing stereotypes. Additionally, students will learn about social norms, time perceptions, and conflict resolution across cultures. The course culminates with practical sessions on delivering international presentations, marketing across cultures, and mastering business idioms, equipping participants to navigate global business interactions confidently.

Module 4: HR Management in English
This module provides an in-depth look at Human Resource Management within a business context, with a focus on communication skills in English. Over four weeks, participants will explore fundamental HR concepts, including job satisfaction, training, and the human element of HR. The program covers organizational structures, legal frameworks, management styles, and different ways of working. Additionally, the course addresses work expectations, quality management, time management, and creating a
positive work environment. The final weeks focus on business ethics, environmental responsibility, etiquette, and industrial relations, equipping learners to effectively navigate HR-related conversations and practices in English.

Objectives

By the end of your studies in this course you will:

• have demonstrated proficiency with the vocabulary of the business world.
• have developed the language skills required in order to conduct international business in English.
• be able to organize effective international meetings in English.
• demonstrate appropriate use of English grammar.
• be able to analyze and interpret texts written in English and discuss topics of general interest to business people.
• have developed knowledge about international business behavior.